Identifying restarting women entrepreneurs’ needs and opportunities for the development of mentoring will allow a real impact on this population and contribute to the reactivation of the art and creative industries.
Besides, the State of R-Art will be tasked with identifying the primary “hard” entrepreneurial skills and “soft” 21st-century skills for women entrepreneurs and their relevance to the arts and creative sector.
The project consortium documentary and created the Report with a set of guidelines detailing how to forge a successful mentoring for women entrepreneurs and the drivers to become a mentor, and the main capacities needed. The Report includes desk research, qualitative and quantitative data, and summarized findings and recommendations will be posted on the online platform Ment-Net.
All interested parties are invited to read the summary report!
The main target group are women entrepreneurs, who failed or are currently facing challenges within the arts and creative industries, and are seeking for a restart to establish themselves in these field. As the second main target group, the PR will also focus on potential mentors. These mentors can be successful entrepreneurs, business owners, managers, professionals, graduate entrepreneurial students from the HEIs partner project and others in arts and creative industries.
The solution to address the need and positively impact the main target groups is comprised of one main deliverable:
The RestART Analysis Report. The report will provide evidence gained through desk research, qualitative research (a minimum of 30 in-depth interviews) and quantitative research (125+ responses to a web-based survey).
While the interviews focus on women entrepreneurs with the aim to better understand their situation (challenges, drivers etc.), the survey will target multi-stakeholder group (consisting of representatives from the arts, women entrepreneurship, and local and public actors and to determine the willingness to become a mentor, as well as what are the main capacities needed to support restarting women entrepreneurs in the arts and creative sector (e.g. their current state of knowledge / expertise in different areas).
We highlight the target group of study as an INNOVATIVE FACTOR, as the combination of target group (restarting women entrepreneurs, respectively mentors for restarting women entrepreneurs) and industry sector (arts and creative industries) has not been placed into focus in research so far.